Corporate Reputation: The 'currency' of communication

Author

Kleon Battersby, CUNY Bernard M Baruch CollegeFollow

Date of Award

Spring 5-28-2025

Document Type

Thesis

Degree Name

Master of Arts (MA)

Honors Designation

na

Program of Study

Communication - Corporate Communication

Language

English

First Advisor

Minna Logemann

Abstract

The purpose of this research was to show how and why businesses rely on reputational currency as a resource when conducting business and how that reputation can be affected. The first part of the study was conducted using peer-reviewed articles, public-facing, and managerial articles from credible online sources. The second part uses a case study strategy, projecting the findings from the literature review into a single case on JP Morgan. This business corporation is an ideal choice for this topic because they use reputational currency as a tool to remain ahead of their competition, form business partnerships, and establish new business ventures.

Recommended Citation

Battersby, Kleon, "Corporate Reputation: The 'currency' of communication" (2025). CUNY Academic Works.
https://academicworks.cuny.edu/bb_etds/203